Birch Beverages

Birch Beverages is the first ever profit-sharing liquor company that was created to revitalize the hospitality industry by giving 100% of the proceeds to their Hospitality Partners.

Problem

Birch Beverages, founded by Khayat Enterprises - needed to find a unique way to address the impacts of Covid-19 within the hospitality industry.

Process

MORR executed all branding and go-to-market strategy for Birch Beverages.

The Result

We developed a brand that emphasized its gluten-free ingredients and charitable foundation. You can find Birch Beverages in over 100+ restaurants and major stores. 100% of the Birch Beverages proceeds are donated to the hospitality industry to aid in the recovery from COVID-19 Closures.