Optim | MORR

Optim

Optim is a dynamic energy drink brand dedicated to helping individuals unleash their peak potential. Combining vibrant and refreshing ingredients, Optim provides a burst of energy in every sip. The mission is to empower active, health-conscious consumers by offering a beverage that not only energizes but also invigorates and refreshes. Optim is more than just an energy drink; it's a lifestyle choice for those who strive to perform at their best every day.

Problem

Optim, a new player in the energy drink market, approached us to develop and execute a comprehensive branding strategy from the ground up. They aimed to establish a strong presence and resonate with active, health-conscious consumers in a highly competitive market. As a new entrant, Optim faced the challenge of building brand awareness and trust among potential customers who had numerous energy drink options to choose from. They needed a cohesive strategy that would communicate their unique value proposition and create a lasting impact.

Process

We set out to create Optim's brand identity from scratch, focusing on crafting a vibrant and memorable brand that captured the essence of energy, vitality, and refreshment. Our approach included developing a cohesive and energetic brand identity, creating eye-catching and vibrant can designs, coining the tagline "Unleash Peak Potential" to encapsulate the brand's promise, introducing unique flavor names such as "Solar Burst," and building a strong online presence with a dedicated website and social media strategy.

The Result

Our efforts provided Optim with a robust and cohesive brand identity that set them apart in the energy drink market. This foundation, which included brand identity design, logo design, packaging design, tagline and messaging strategy, and a comprehensive website and digital strategy, allowed them to effectively communicate their brand values and resonate with their target audience, ultimately laying the groundwork for long-term success.

Problem

Process

The Result

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